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Insights & Articles on Real Estate Photography, Virtual Staging, and Media Trends
Explore expert insights, creative techniques, and practical advice from the team at House of Pix.
From mastering lighting and composition in real estate photography to leveraging virtual staging and AI tools for better marketing, our blog helps agents and homeowners stay ahead in the fast-moving Southern California real estate scene.
All Posts


10 Most Instagrammable Places in OC – Best Orange County Photo Spots and Tips
Whether you are a professional photographer or an amateur, you can find many spots that will give you stunning results.

Raffael Jacobs
Nov 145 min read


Airbnb Listing Optimization Service: Everything You Need to Maximize Bookings + Nightly Rate
A well-optimized Airbnb listing can significantly increase visibility, booking rates, and nightly income. By improving elements such as photography, pricing strategy, listing titles, and amenity presentation, hosts can strengthen guest trust and gain an advantage in a competitive rental market. This guide explains how professional optimization works, why it matters, and what kind of results hosts can expect.

Raffael Jacobs
Nov 104 min read


The Ultimate Expert Guide to San Diego Day Trips (Top 15 Picks + When To Go)
Explore the 15 best San Diego day trips. From beaches and wine country to deserts and mountain towns. Discover when to go, what to do, and expert local tips for La Jolla, Temecula, Anza-Borrego, Coronado, Encinitas, Laguna Beach, and more.

Raffael Jacobs
Nov 84 min read


Best Photoshop Presets for Real Estate Photography: A Comprehensive Guide
The best Photoshop presets for real estate photography help you quickly balance light, correct color, and create clean, inviting images that stand out online.

Raffael Jacobs
Nov 74 min read


HDR vs. Flambient Real Estate Photography: Which One Will Make Your Listing Shine?
Is HDR better than Flambient? For real estate photographers, that question is far more nuanced than a simple yes or no. It depends entirely on who is asking, who is answering, and critically, when the question is being posed. This article aims to cut through the noise and provide an expert perspective.

Raffael Jacobs
Sep 258 min read


The Viral Real Estate Video Trend: A Double-Edged Sword for Agents (And Why Targeted Marketing Still Wins)
Are viral real estate videos attracting clients or just competitors? Discover why targeted marketing and a hybrid approach, blending trends with timeless storytelling, deliver real leads

Raffael Jacobs
Apr 133 min read


Which Style of Real Estate Photography Best Matches Your Listing?
Discover the best photography styles for condos, luxury homes, and more to make your property stand out and sell faster.

Raffael Jacobs
Jan 43 min read


The Art of a 24mm Lens: A Photographer’s Perspective
When I started my journey as a real estate and architectural photographer, like most, I relied heavily on wide-angle shots. A 16mm focal...

Raffael Jacobs
Nov 25, 20242 min read


Expert Insights: Finding the Best Drone for Real Estate Photography
As a seasoned real estate photographer with almost a decade of experience, I've witnessed firsthand the transformative power that drones bring to the industry. In today's digital age, aerial shots have become a game-changer, offering unparalleled perspectives that traditional photography simply can't match. If you're considering investing in a drone for your real estate photography business, you're in the right place. Let's dive into what makes the best drone for real estate

Raffael Jacobs
Feb 7, 20243 min read


Ricoh 360 Tours vs Matterport: The Ultimate Showdown in Virtual Tour Technology
In today's fast-paced real estate market, the power of a virtual tour cannot be overstated. With the rise of online property listings and...

Raffael Jacobs
Nov 15, 20232 min read


A Comparison of 3D Tours: Matterport 3D Tours vs. Zillow 3D Tours
Engaging media play an essential role in attracting potential buyers in today's fast-paced real estate market. Virtual tours have grown...

Raffael Jacobs
Oct 12, 20232 min read


Unleashing the Potential of Custom Floor Plans: Adding Precision and Style to Real Estate Listings
Custom floor plans can make real estate listings stand out, entice buyers, and highlight homes like never before.

Raffael Jacobs
Jun 4, 20233 min read


Top 5 historic sites in Orange County to visit this summer
Explore the rich history of Orange County, California with our guide to the top historic sites.

Raffael Jacobs
Apr 12, 20233 min read


5 Things ChatGPT Can't Do for Real Estate Agents (And Why You Still Need a Human Touch)
Discover the 5 essential things that ChatGPT, the AI-powered tool, cannot do for real estate agents. Learn how to leverage your human touch.

Raffael Jacobs
Mar 30, 20232 min read


How Virtual Staging Can Skyrocket Your Real Estate Sales in Orange County: The Ultimate Guide
Unlock the Power of Virtual Staging: How this Innovative Technology Can Help You Sell Your Orange County Property Faster and at a Higher Price Virtual staging has emerged as a popular and cost-effective solution for real estate agents looking to sell properties faster and at a higher price point. By digitally furnishing and decorating a property, virtual staging can help buyers envision themselves living in the space, without the hassle of physically staging a property. In Or

Raffael Jacobs
Mar 28, 20232 min read


How AI-Powered Chatbots Can Revolutionize Real Estate Marketing
Artificial intelligence (AI) has transformed many industries, and real estate is no exception. AI-powered chatbots, in particular, have the potential to revolutionize the way real estate agents market their properties. “ By utilizing AI-powered chatbots, real estate agents can provide instant customer service, generate more leads, and improve personalization and data collection. This technology can help agents stay ahead of the competition and provide a better experience for

Raffael Jacobs
Mar 16, 20232 min read
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